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Producing a single pound of conventional cotton takes about 254 gallons of water. Add that to the carbon footprint of preparing the soil, the harmful pesticides that impact field workers, cultivating the plants and harvesting the crops, then scale up that number to encompass all the cotton grown in the world—and you get a significant environmental cost. By using recycled cotton, Patagonia extends the life span of a fiber that has already been created, uses fewer environmental resources and still has that soft, comfortable feel.

An important fiber in Patagonia's line, polyester allows them to build lightweight materials that dry quickly and can be used in a variety of applications, including trail-running tops and yoga tights. Polyester also blends well with natural fabrics like cotton. But virgin polyester is derived from petroleum, which comes at a high environmental cost.